The result
+63%
Direct bookings
2×
Faster on mobile
-40%
Booking drop-off
The challenge
Summerland Cottages already had a website, but it wasn’t doing its job. Visitors landed, looked around and left without booking, and too many guests were coming through commission-hungry listing platforms that ate into every night’s revenue. The site looked fine; it just didn’t convert.
What we did
- Rebuilt the booking journey around a single clear action, so checking availability and reserving never takes more than a couple of taps.
- Rewrote the story around the guest experience, the lake, the quiet, the seasons, with photography-led layouts that sell the stay.
- Made it genuinely fast on mobile, where most travellers browse, so pages load before attention is lost.
- Tuned on-page SEO so the cottages get found for the searches guests actually type.
A closer look
The work
“
The new site finally does what the old one couldn’t, turn visitors into paying guests, without the platform fees.
— Selma, Summerland Cottages
More work
See all work More work we’re proud of.
Want results like this?
Tell us the outcome you’re after, more bookings, more leads, more customers. We reply fast, usually within the hour.